Membership Marketing & Engagement

• Planned and executed membership marketing events, such as Young Member Mixers and Prospective Member Receptions, contributing to a high conversion rate of prospects to members.

• Organized and managed member candidate pipeline, ensuring timely processing of applications and effective communication with candidates, sponsors, and Admissions Committee.

• Developed and led new member orientation and events, ensuring a welcoming and informative experience for new members.

• Collaborated with General Manager and management team to ensure new members felt welcome and engaged with all departments immediately, while also supporting retention initiatives for current members.

• Analyzed membership data and demographics to track engagement

• Led improves to processes related to membership marketing, resulting in streamlined operations and increased efficiency. 

• Evaluated new club industry trends to ensure the Club remains up-to-date and at the forefront of new initiatives and technology.

Communications & Design

• Curated and posted content on Instagram, enhancing Club’s online presence and engagement while ensuring all content shared is within the Club’s identity standards.

• Designed, scheduled, and distributed all Club emails, including weekly blasts, monthly updates, and executive communications.

• Managed and updated Club website, ensuring accurate and current information and visuals was available on both public & private side of site.

• Utilized Google Analytics and Instagram Insights to inform and develop better website and online engagement tactics.

• Designed all Club print & digital materials, including marketing collateral, event promotions, and brochures.

• Published monthly Club newsletters in working with other departments including content collection, layout, and design.

• Developed and executed strategic communication & marketing plan during and after $30 million renovation.